Onboard Emirates entertainment


I enjoy flying on planes. Every experience is different. Given the amount of time which can be spent on long haul flights, airline companies go to great lengths to ensure that they can provide a great experience.

It’s been a few years since I travelled long distance, but I was really impressed with the entertainment services offered by Emirates economy on my outgoing and incoming flights to Mumbai.


As soon as we get on a plane, its normal to scope out a few things. How big is the screen? What movies are available to watch?

On my Emirates flight, the screens in front of the seats were equivalent to the size of an iPad. A few observations I had on the service:

  • high resolution screen
  • ‘ICE’ service: information, communication and entertainment services
  • ‘App’ based interface
  • Entertainment including music, movies, tv shows, world radio, games
  • Ability to multitask between apps
  • Read short news items via BBC content whilst in the air
  • Simple, clearly designed icons

The interface is well designed. Simple, easy to use with subtle colours. Some might say that it looks slightly dated in comparison to Apple’s iPad interface or Windows 8.



Overall the experience of using the Emirates ‘ICE’ system was great and allowed me to use up some of my time effectively whilst listening to music and watching a couple of movies; not forgetting catching an episode of Friends. There was a huge range of entertainment available, on demand and the interface was quite intuitive, although at times it felt a little slow and clunky switching between apps and screens.


Apple’s Steve Jobs. Genius – RIP

Its just past 1am in the morning here in the UK and I was just going through my email when I see a tweet, then another tweet – Steve Jobs has died? It’s pretty hard to believe just after the Apple had a conference and the iPhone 4s was announced just over 24 hours ago… My friend sends me a link to the Apple website where, I find a tribute to Steve Jobs.

There is no doubt that Steve Jobs has been one of the game changers in modern technology and design. That phone in your pocket, or the display you are reading this off probably has some tech inspired by Apple and Steve Jobs. His thought and creativity has shaped the way we listen to music and interact with the world around us today.

I remember watching this speech a few months back and its amazing to hear about Steves humble beginnings and values of life.

Written on a Mac… Rest in peace…

Social networking… Google style

Facebook has been around for a while and was launched back in 2004. It now boasts more than 600 million users worldwide. Users can create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Users can join common-interest user groups, which are organised by workplace, school or college, or other characteristics. Facebook continue to develop new application technologies allowing users to drive more traffic to their page. The majority of big companies who have websites will more than likely have some Facebook presence.

Twitter is a slightly different service. It offers a social networking and microblogging service, enabling its users to send and read messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the user’s profile page. Its become very popular with public figures and celebrities who can be ‘followed’ and inform their ‘followers’ of what they are doing or share information at any given time. It can be a great way to release news. If a celebrity has something to say, they can ‘tweet’ it themselves allowing the news groups to follow up on the tweet. It’s no longer news services broadcasting the latest news, it is the individuals through mediums such as twitter.

Google – everyone has heard of them. Its probably where you do  most of your searching on the web.  They have already had a stab at the social networking with ‘Google Buzz’ which was short-lived. Recently they announced Google+ which is Googles attempt to make a bold step into the networking scene.

It doesn’t make sense for Google to copy Facebook or Twitter… They are both very useful in their own right. It needs to do something different. One of the main aspects of Google+ is the ‘Circles’ feature, which is an attempt to help ‘organise’ contacts into smaller, more manageable groups, as opposed to grouping everyone as friends. This means that you can keep your work colleagues in one circle and family in another circle for example. You can share information within them ‘circles’. Couple this with a group chat/video facility, you can see where Google is heading with this. To join Google+ you may have to wait a while as its by invite only at the moment, so that the product can be tested before a full release.

As you would expect with Google, a lot of the marketing is spot with some great consideration on the design and branding. Here in the studio we have had a wave of our contacts making reference to Google+ on Facebook and Twitter. The question is, can it take them on whist offering something new..?

To learn more about Google+ visit –  http://www.google.com/+/learnmore/